On-page SEO is referred to the modifications and techniques that you adopt to make the content of your website not only search engine friendly but also to make your posts rank higher on search engine results page(SERP). On Page SEO, techniques adopted decides the success or failure of any blog.
If you have selected a particular topic, then you should know that there are tons of articles on the same subject. It may happen that many big players are already writing about the same topic. Here is the place where on-site SEO comes into play. Doing keyword research right is not the only key to success. You have to implement it judiciously to be successful. Please have a look at his well-crafted infographic from backlinko before you move further into the one page SEO tips.
Let me explain with an example of my own post. As my website is new, my article on this blog with title Off page SEO techniques for beginners to rank on the first page is ranking lower than the page “On page SEO techniques to rank on the first page” by shoutmeloud.com for the keyword ‘off page SEO for beginners‘. This is solely because of the domain and page authority I am offering with my blog. I don’t criticize my blog, but Domain age matters to Google and other search engines.
So, it becomes more important for new bloggers to initiate on-site SEO towards the right path. Although the keyword selected by you may be very competitive but satisfactory on-page SEO could help you to cross the bridge in the long run. Before going into the details of the SEO techniques, let us know the basis of onsite SEO.
What is on page SEO?
This Onsite SEO is also known as On Page SEO. The process requires you to follow certain guidelines and rules for an efficient ranking your article higher on search engines. After you have done proper keyword research and selected the long tail keyword variant for your post certain procedures you have to follow to make your keyword selection count.
You have to remember one thing, that SEO is not a one night dream. It has to be done consistently to remove SEO mistakes that can lead to organic traffic disasters. I recommend practicing it on a weekly basis as search engines require some time to crawl your posts. If you go on changing the settings then it may not give you desired results.
For basics of SEO and new trends to follow in SEO techniques go through the below links
Here I present you with an on-page SEO checklist which you should follow for higher search engine visibility.
25 On page SEO techniques to create high search engine friendly content
1.Proper Selection of focus keyword
Focus keyword is a word or phrase that is frequently used while writing an article or blog post. Maybe you have already selected a focus keyword but this has to be contained here to focus our talk based on ‘focus keyword’ also commonly known as the target keyword. If you are trying to write a post targeted on generic search term like SEO, then it may be impossible for you to rank higher on search engine results page.
As already discussed, domain age plays an important role in deciding the fate of your article. Thus, your focus keyword must be a long-tail variant of the generic keyword. Research had proved that Long tail keywords lead to better conversions due to more targetted traffic.
Not only higher conversions but long tail keywords are less competitive. So, what better than a long tail keyword?
Selection of keyword is the most important part of writing a post and don’t do it at last. First, choose a focus keyword and then start writing the blog post targeted on that keyword phrase. Use different variants of the keyword to avoid keyword stuffing and also to keep your topic interesting.
I had already written a lot about why we have to go for single long tail focus keyword rather than selecting many meta keywords in my earlier posts, and I will not go deep into this topic again. To know more about choosing a focus keyword to go through the below links
2.Irresistible and Keyword focused title
The next step of Onsite SEO is selecting not only an irresistible title but also a title containing the focus keyword. The focus keyword that you have selected for your post should appear in the post title. If possible, the post title should begin with focus keyword to rank higher for the focus keyword selected.
Note – Inorder to write a title starting with focus keyword, don’t give meaningless and senseless post headings.
3.Short and relevant Permalink ( Page Url)
Permalink is nothing but the Url of the page. This Url should be short and should include the focus keyword. Don’t use senseless URLs like yourblogmyway.com/23-54-yu. If the focus keyword of the page is Adsense alternatives, then try to keep the URL short to yourblogmyway.com/adsense-alternatives. You can also implement the page title in Permalink as shown below.
This inclusion is even more necessary because Google strictly ranks pages higher with shorter URLs with more meaning. Thus, try to keep your Url or Permalink of the page short, meaningful ( relevant to the page content) and attractive.
4.Use of focus keyword in the URL
Apart from using a relevant and meaningful Url for one of your blog posts, you must use the focus keyword in the Url of the page.
This use of target keyword helps the search engines crawling particular Url to identify the purpose of your page and also contributes to rank higher on Search Engine Results Page(SERP).
5.Removal of stop words from post Url(Permalink)
Using of focus keyword in the Url of the page is important but you should also remember to remove the stop words from your web page Url. The Examples of stop words are for, of, a, the, your, our, and so on. Below I am presenting a model to understand clearly this step of on-page SEO technique.
yourblogmyway.com/off-page-seo-for-beginners—-with stop word ‘for.’
yourblogmyway.com/off-page-seo-beginners—-without stop word ‘for’.
This is necessary because the Internet users are becoming smarter and their search terms are becoming more particular as mobile usage is increasing. The use of stop words in search queries is reducing day by day and thus, stop words should be removed from page URLs also. Here are some examples of Search queries without stop words
On page SEO best
top on page SEO
best high paying Adsense alternatives and so on.
6.Use of focus keyword in the content of the blog post
Search engine friendly content writing is not an easy task but requires a lot of hard work. You have to implement your focus keyword judiciously such that it should look relevant and necessary and not forced. This is the most important part of all the On page SEO techniques. Using focus keyword in the content would help your page to rank for the selected particular keyword.
7. Mention your keyword in the first paragraph
Using the focus keyword in the first paragraph makes the content of your blog post clear right from the beginning. Thus, using the selected target keyword in the first paragraph of your post is a must. This also helps the search engines to rank pages higher for the keyword you selected.
The step is also necessary to tell the viewer your intentions. It is a good way to keep your content targeted on your keyword by mentioning it in the first paragraph.
8. Write lengthy articles
According to the research provided by many bloggers, web pages having larger sized articles are ranked higher than the articles having less content.
Although, I personally feel that content length should not be the deciding criteria for ranking any article but search engines don’t feel the same way. Research carried out by Quicksprout on content length shows that long content with more than 2000 words length ranks higher on search engine results page.
Moreover, longer content would keep your audience more engaged resulting in lower bounce rates and higher conversions.I usually keep the size of my posts anywhere between 1500-2500 words. If the topic is large, I try to split the topic into two articles.
My personal research also reveals the same fact with long posts receiving more organic traffic and higher social shares on my blog.
Note: – Don’t deliberately increase the length of the posts. Be sensible in writing. Cover topics only that is necessary.
9. Proper use of Modifiers
Modifiers are the words like best, worst, good, awesome, ultimate and so on. As these words may have a great impact on the user’s mind who is reading an article online, I use them wherever necessary. I used the modifier ‘ultimate’ in the title of this blog post. A modifier helps to increase focus on a particular topic and thus increases user involvement. Thus, modifiers should be used not only in the title but also for the content of any blog post to increase user engagement.
10.Use of multimedia
Use of images not only adds visual appeal to your website but also helps to increase your website traffic to some extent. If you know about page indexing, you should be aware that images are indexed separately and thus if a search is carried out on Google images, it may happen that someone may reach your website from image search. Thus, the addition of images is necessary. You can also use infographics that have more information than a dull picture. To know more about infographics and creating them for free online you can go through below link.
Note: – Images should be compressed to increase the page load speed.
In 2016, videos are going to play an important role and thus relevant videos should be added wherever necessary. The addition of videos is important because it helps your web page to serve its purpose more accurately and efficiently.
1. Addition of alteration tags to images
Alteration tags are necessary for any image which helps the search engines to index the image to the group it belongs. Alt tags are necessary as images are indexed and if alt tags are given in agreement with the web page it is in, then web page may receive traffic through that image as explained above. If you are using WordPress platform for your website, then some plugins automatically assign alt tags to images on a particular web page.
12. Use of Featured Image
Every web page should be attached to a featured image. This featured image acts as a thumbnail to your web page and brings traffic to your web page through Google images. Images are easy to catch attraction and thus, these featured images should contain the title of your blog post. It may also contain a quote involving the focus keyword. The name or title of this featured image should be same as that of the post title. The first image in this post with the post title is the featured image for this post.
13. Single H1 ( heading 1) tag
The letter ‘H’ represents heading. Heading tags are important as it helps the search engines to identify the sub-topics you are going to discuss in your blog post or article. In many blogs the H1 or heading 1 tag is reserved for page or post title and thus don’t use it anywhere else. You can use H2 or H3 or H4 tags but you should not use H1 tag more than once. If used, then a misconception of more multiple page title is created for the search engine crawlers which would make it difficult for the page to rank in search results. Also, avoid
In many blogs the H1 or heading 1 tag is reserved for page or post title and thus don’t use it anywhere else. You can use H2 or H3 or H4 tags but you should not use H1 tag more than once. If used, then a misconception of more multiple page title is created for the search engine crawlers which would make it difficult for the page to rank in search results. Also, avoid
If used, then a misconception of more multiple page title is created for the search engine crawlers which would make it difficult for the page to rank in search results. Also, avoid
Also, avoid repetitive heading tags. It is most common practice when we are building a list. Although, it looks beautiful, but it will have a negative impact on your overall SEO strategy.
Are you confused? Let me explain. Search engines expect that a heading tag must contain sufficient content under its head to be called as the heading. But, if we are making a list as I had made here, then it is not possible to add long content under each sub-heading. Thus, I recommend you to use some shortcodes to display the lists. If you had bought a premium WordPress theme, then shortcodes are readily available and if not, don’t worry there are many third party plugins. I use GPP shortcodes plugin on my posts.
14. Use of focus keyword in H2 or H3 (Heading 2 or 3)
As mentioned above, a heading tag should be used to tell the search engines about the matter we are covering in our blog post or article. Leaving the H1 tag, you should use H2 and H3 tags in any article. You should also try to use focus keyword in these headings i.e. heading 2 or heading three but don’t use them forcefully.
HTML5 introduced the concept of using more than one H1 tags on the same page. It may not have much problem but you must ensure that there is a considerable amount of content under each heading tag to make it significant.
Only use focus keywords in H2 or H3 tags if it is necessary otherwise it is not that important to rank higher on SERPs.
15. High page speed
Page speed is the most important factor that is used by Google to rank pages. Thus, you should concentrate heavily on increasing the page speed. High ranking pages don’t have page load speed more than 5 seconds. You can check page speed on below mentioned websites.
There are certain tweaks that you can apply to increase your page speed. Here is a small list for newbie bloggers.
- Choose a good hosting provider- The page speed mostly depends on the web hosting provider. Don’t fall into the trap of cheap hostings. You will get what you pay for and thus, rely on trusted hosting companies like Hostgator, Site Ground and Bluehost for better page loading speeds.
- If your blog is getting a large amount of traffic, switch to Cloud or VPN hosting from Shared hosting.
- Compress your images- Use WP smush. I am using it on my blog with remarkable results.
- Use W3 total Cache- Cache can be very hurting at times resulting in slow page loading times and thus, a cache management plugin is a must for every blog.
- Use speed booster plugins
- For WordPress blogs, keep the number of installed plugins to minimum
If you are using WordPress, there are tons of plugins that can increase page speed and can be utilized for compressing images. You can use Speed booster pack plugin on your WordPress blog to perform page speed tweaks.
16. Keeping your posts fresh
If you are writing evergreen posts, then you don’t have to worry about the publishing date, but the search engines strictly follow the date you published your article. Also, the older posts sometimes vanish in the long website structure. It may happen that one of your best works is not recognized by search engines due to its age.
Then, what is the solution? There is a simple solution for this problem. Either you hide the date stamp on your posts by using a simple WordPress plugin or manual editing, or fake the date of the posts.
Yes, you read right. To the right of your Post editor on WordPress, there is edit link next to the Published on Date tab. You have to just edit the date and you are done.
But, the most important thing. You have to add some extra content to your post to get better results. I had used this tactic with fruitful results. Try this on your blog with evergreen posts. If you are running a News bolog then please don’t try this as it will destroy your blog completely.
17. Use of internal linking
Interlinking is the process of linking your related pages or posts on one of your blog post or page.
Interlinking is necessary and it increases the user engagement on a particular website. As a single blog post should focus on a single specific topic, interlinking can make the issue more informative.
Also, interlinking results in better user experience and helps in building a reputation for any website. I like to read articles from shoutmeloud.com, which are very informative in my sense. Interlinking also contributes to reducing bounce rate. To know about bounce rate and the factors responsible for it go through the below links.
Above I had presented an example of interlinking where I linked bounce rate related articles from my blog.
18. Use of outbound links
No one has the knowledge of everything and especially for new bloggers with a blog 2-5 months old, not much content is available to interlink. In such cases, you can even link to other relevant web pages from another website. Outbound links are an important part of On page SEO and help to rank your page higher on search results. These links are counted as a thumbs up for any website because they provide better user experience and makes any topic of your blog post more descriptive.
Note :- Don’t use too many outbound links and remember to read the article before linking. Also, link to pages having high-quality pages with good page rank such as Wikipedia.
19. Inclusion of Social media icons or buttons
Creating social media accounts are necessary but the inclusion of social media icons is equally important. Social media icons can be added as share buttons and also social media icons can be added activity buttons such as Facebook like box, twitter follower box, etc..
20. Writing Meta description
Meta description is the small excerpt that is shown in the search results below the title of the page. If you are using WordPress, then the SEO plugins such as YOAST and All in one SEO will allow you to change this excerpt. If not added, the first 160 words of your post will be shown as the meta description. Writing a decent and attractive meta description is necessary to attract more visitors.Meta description written should also involve the focus keyword to rank higher on Search engine results page for that particular keyword. Meta description for any web page is shown in the search results as indicated by the below image.
Don’t get confused about domain name in above image. I changed the site domain name from myinfojuction.in to yourblogmyway.com.
21. Addition of Subscription to Newsletter Popup
A subscription popup is a page that appears whenever a unique visitor lands on one of your web pages. It asks the user to fill the email address to receive updates from the site a particular person has landed. I feel that adding a Subscription Popup to the pages of your website increases the chances of getting more targeted visitors. Using popups would increase the chance of getting repeat audience in the form of email subscribers. If you are using WordPress platform, then Optinmoster is the best option but as it is paid, I prefer Email subscription popup plugin which is smooth and moreover free.
22. Use of LSI keywords in blog content
LSI or Latent schematic indexing is an algorithm used by search engines to link a particular keyword to the related keywords. Thus, LSI keywords are nothing but the keywords that are related to your primary keyword. LSI is the technique of linking one keyword pattern to another keyword pattern. For example, if a person is searching for On page SEO then On page SEO techniques, on page SEO methods, on page SEO basics are the LSI keywords.
To identify the LSI keyword for a particular keyword, search the keyword in Google search and you will find the LSI keywords at the bottom of the search results page. Below you can see how LSI keywords look for any search query in the Google search results page.
23. Use shorter sentences to enhance readability
Using shorter sentences and enhancing readability is an important part of On page SEO as long sentences are not only difficult to read but also very much difficult to understand.
If you are using Yoast plugin for SEO, then it performs a Flesch readability test and scores above 60 for the test are acceptable.
24. Use of simple and smart vocabulary
If you think that using tough words would make a reputation for you as a blogger, then you are going to commit suicide as a blog writer. This is because; blogs are read by people of different types having different vocabulary skills. In English speaking countries it may be easier to understand sentences with difficult words but in countries like India, where English is not the primary language, users may find it difficult to get the meaning of sentences with difficult words. Thus using simple vocabulary would make your blog acceptable by all.
25. Use all H1, H2, H3 tags in a single blog post
Use of only one H2 heading tag or only H3 or H4 tag will make your blog look better but if you use more than one heading tags on a single post, it is an indication your blog post is highly detailed. Thus, this part is considered significant by the search engines to rank you page and therefore, you should try to use more than one heading tags on a single page.
The last thoughts
On-page SEO is an integral part of every website and is equally as important as Off page SEO. Creating a unique and helpful content is a must before following any of the steps mentioned above. Thus, try to focus on writing great content before you even think of implementing these techniques because On page SEO techniques are only fruitful with good content.
Please let us know what you think about the post in our comment section. Any suggestions are welcomed.
Please share the post on Facebook, Google + and Twitter if you like our post.