Everyone knows that guest posting is the secret to growing a blog, but there are only a few who knows that tactical guest posting can grow careers. Yes, you heard me right. Using the correct formula, your career could be off the charts by now.
Most of the bloggers I know are more concerned about the number of articles rather than the quality. Some of them would spend an hour to scouring essaytwist.com just to have them write loads of content, which they would distribute to different sites for guest posting.
I mean, yeah sure, many guest post might get you plenty more visitors, but it’s not going to benefit you in the long run if you disregard the quality. You may gain loads of visitors, but that won’t guarantee conversions. That’s not an assurance that they’ll be subscribing to your site.
In this article, I’ll be showing you tactics on how to write an effective guest post.
It should funnel to an outcome, not a homepage
When you do guest posts, you’re not really given enough space to showcase yourself as the writer. With that, how can you ever hope to attract people to your site? All you get is a link, something that really means a lot if we’re talking about SEO, but there really is more to blogging than SEO. SEO gets you noticed, but whether people is going to stay or not on your site is down to you.
You have to write something that will get people’s attention. There’s a reason why you want to write a guest post. There’s a reason why site admins accept guest posts, and you can bet that there’s also a reason why people are reading guest posts. If there’s something we know it’s that in order to get what we want, we have to give other people what they want. Write an article that is of value. When people appreciate what you’re writing about, it’s going to reflect on your blogging figures.
A guest post should mention big bloggers on your niche
Admit it. Guest posting is really just about developing a good reputation. Think about it. Blogging is about reputation. Unless you have a good reputation, nobody is going to even bother with your blogs.
Since your real purpose is to establish a reputation in front of a new audience, you better take it to the next level. You have nothing lose, anyway. Mention big bloggers in your niche. That way, you’ll establish some authority within your post. People reading your guest post will think that you’re associated with these experts.
A guest post should be aimed at a long term strategy
Bloggers are usually after a new audience. They aim to expand their own. As a result, after they do a successful guest post, they eagerly stare at their blog analytics tool, waiting for traffic to flow.
I used to do the same thing too. That was until I realized the error in my ways. A guest post should be aimed at a long-term strategy. With that, you don’t just look for a site that you can guest post for. You should also consider the kinds of keywords you should be using, as well as writing a guest post that covers issues that will spark the interest of the audience.
Patrick works as a contributor at essaytwist.com. He is a former editor of a small town newspaper publishing. He is an avid fan of social media, and runs his own page for writing enthusiasts for his college. With the rising clamor for healthy living, Patrick immersed himself with water sports.