If you started blogging recently then you must have come across the term ‘search engine optimization’ or SEO. When I started blogging in 2009 I knew nothing about this term ‘search engine optimization’. Then later I started realizing the necessity of SEO and went through various articles relating planning a SEO strategy. By the time I knew the term SEO I had to leave blogging and close the website as I started my engineering studies. At present many bloggers are focusing on recent advancements in SEO but as an engineer I feel that the basics are to be explained first before going to the research part. I had written two articles about bounce rate but it has no use before you know the basics.
Implementation of SEO techniques is very important for any website or blog as it gives your blog free traffic from the search engines and proper SEO strategy would eventually lead to website success. Now you will ask what this SEO or search engine optimization is.
Search engine optimization is nothing but making any website or blog search engine friendly by implementing certain techniques and methods. These methods should not only be implemented within the website but also off site. Making a website search engine friendly would help it to rank higher on the search results. This is a step by step process and requires a lot of effort from your side in order to understand the various terms involved in SEO techniques.
I will discuss these terms one by one which will make everything clear.
What is On Page SEO strategy ?
This is the search engine optimization or SEO strategy that is done on the main content of the website which involves page title, headings, keyword, footer note, content, images and videos used for a particular page. On page SEO is also termed as On site SEO by many bloggers. This has to be done to make your webpage easily crawled by search engines and help them to understand the purpose of your page. If you want to go through these techniques in details follow the below link
What is Off Page SEO strategy ?
Off Page SEO or On site SEO is carried out outside your website in order to increase the off site presence of your website. This is done basically to form links to your webpage, as they are crawled by the search engine crawlers and thus would affect the ranking and place of a particular webpage of your website. Submission of your website to various search engines is also a part of Off Page SEO. For detailed information regarding Off page or On site SEO go through the below link
Before going to the general classification of SEO you should first of all know the basics. So let me begin with the first step of SEO
1. Writing according to the Interest of Readers
This is not actually a part of SEO implementation technique but it has to be taken care of when you write a blog or post. You should always think for your visitors. Focus on topics that are trending but remember that if you want to convey information you should cover the old topics in a new way. If you are only considering new trends in the topic of your interest and neglecting base of the topic then the basics of the topic will be missing from your website. My advice is that, write about trending topics but don’t leave old ones behind.
Write about topics that are more frequently shared among the users of a particular niche. If some one writes 20 ideas about a particular topic, you should try to write 50 or even 100.
2. Research on keywords a must for great SEO strategy
The first step to start writing a blog is to find the right focus keyword for your blog post. I already explained that, using a single focus keyword is more beneficial in my earlier blog and you can go through it by following below link.
Everyone says that a focus keyword should be less competitive and of high volume. Now what is this?
I also didn’t understand when I first came across this term. This is so simple. Do you want to know? High volume means large number of searches and by low competition means less number of advertisement bids for the keyword. It was that simple .Isn’t it?
After you choose the keyword, be specific in using this keyword. For example if you want to tell about bounce rate basics, then try to use more specific keyword, say ‘what is bounce rate?’, ‘everything about bounce rate’, ‘ reducing bounce rate ‘ and so on. These specific keywords are called long tail keywords which would help your website to reach to your target visitors.
3.Writing content focused on keyword is the most important SEO strategy
After selecting the keyword starting writing the blog focused on the keyword you selected. This involves using the keyword in the blog you are writing. Try to use the keyword in the headings, main content and the footer note. This helps the search engine crawlers to find the purpose of your post more effectively. Writing search engine friendly content is not that easy but if you are writing your first blog it will take some time to understand it.
Note:- Don’t show your vocabulary skill here. Keep everything simple and smart.
It took me about 8 hours for my first blog post to do all the stuff including typing the blog post and performing the search engine optimization. Remember to take care of the spellings and grammar mistakes as Google and other search engines are very strict about it. I will discuss in brief how to write good error free content in my upcoming blogs.
4. Perform On Page SEO
After writing the blog write a beautiful and attractive meta-description for your blog that will appear in the search results. This step is not that important for SEO but may help you to increase the traffic to the website.
Try to include the focus keyword in the headings, subheadings and link to the webpage. Don’t stuff the content of the blog with keywords which is a bad habit and will be noticed by the search engine crawlers. Also try to keep the keyword density upto 2% of the total words used in a blog post.
5. Use of images with alteration tags
If you are thinking that images are not important .They play a vital role in earning traffic and as they add beauty to the webpage. They not only give visual appeal to the webpage but also are indexed separately when you submit a sitemap. So don’t avoid adding images to the webpages wherever necessary and see the results for yourself. Use proper file names for each image to rank high on Google. Use infographics instead of plain images as they are more descriptive than plain images.
6.Social media should not be avoided in forming any SEO strategy
Linking your website to the social media is an important part of Off Page SEO strategy. When you link your website to the social media there is every possible chance of your website to rank higher as the social media websites are having high rank. This would increase search engine visibility of your website. Initially make separate social media accounts on Facebook, Google+, and Twitter etc. for your website and link that address to your website. It is a nice way of making your website visible to many people. You can even share your posts on your personal profiles.
Social bookmarking is not dead but it should be performed judiciously and must be involved in any SEO strategy smartly. There are various sites that can be used to submit your site but in my opinion if your a beginner don’t go for too many social bookmarking sites. Stick to 2-3 sites for your article submission. I usually use the below mentioned social bookmarking sites.
Due consideration has to be given to the selection of tags and category of your website that is related to one of the category of social bookmarking sites. You cannot submit a website dealing with search engine optimization to a category related to health.
This step is not at all important as the search engine crawlers are regularly on work but submitting your website to the search engines makes the task quicker and gives faster result. To submit a website to the search engines you have to generate a sitemap for the website which is basically in .xml format. Submit this sitemap.xml to the webmaster tools of the search engine. You have to sign up for the webmaster tools such as Google webmasters and Bing webmasters. After signup, login to the webmaster tool and submit the sitemap and that’s all. Go through the below links to signup for Google and Bing webmaster account.
9. Try to build quality backlinks
Building of quality backlinks is one of the most important part of building a SEO strategy but it is not an easy task. It will take time. It depends upon the authority you give over the internet through your website. Backlinks are created if someone really liked your blog and linked your page to one of their blog posts. If you just started to blog it will be very difficult for you to build backlinks. So, in my opinion avoid this step in the beginning as it will not give results even if you work hard.
I gave this suggestion as quality backlinks are only created if you have traffic. If there is no traffic to your website, even though you have written great content no one will be there to appreciate. Thus working on traffic is more important at the beginning.
Note:- Don’t buy backlinks. With the introduction of Google Penguin it is not at all good for your website to have paid and irrelevant backlinks. It is better to have no backlinks than being penalized by Google. Also don’t submit your site anywhere, as it will create irrelevant backlinks of low quality.
10. Audit website and perform the tweaks
Auditing a website is important inorder to know the shortcomings that are present in the SEO of the website. Auditing gives a full report of the various aspects of SEO of the website which would help you to analyze the proper SEO functioning for your website. You have to either hire an SEO firm to do auditing or you can buy any SEO software that will work same for you.
You can also use free software available over the internet such as SEO Powerlite to audit your website. You can even check the ranking status of the website for a particular keyword. In the beginning of your blogging journey don’t go for paid SEO tools. Use free tools and wait for results.
Auditing provides certain reports that you can use to tweak your website in order to make it search engine friendly.
The last thoughts
SEO or search engine optimization techniques will take some time to show results. Many of you will ask how long it will take for an SEO to come into action. In my opinion, you should be patience and wait for results as it can take 4-6 months to rank your pages higher on Google or Bing search.
Google performs the ranking process 3 to 4 times per year which means your website can be ranked every 4 months at least. Thus look carefully for the SEO shortcomings and act accordingly and wait for results.
As search engine optimization is a vast topic and I will not be able to cover everything here, I will add new blogs related to SEO in future to make the term more clear and apparent. So please be patience and look forward for my new blogs related to SEO
I tried to convey my ideas and if you feel anything is missing or I am wrong about some points, your suggestions are heartily welcomed in form of comments.